Unleashing the Power of Design Intent

Once Ordered we will Email a PDF of the White Paper.

You will want to read this White Paper written by Ron Ellis!


Agencies and Brands work tirelessly to make sure that their products look as good as they possibly can. Packaging is often the first point of contact between a product and the consumer. Delivering on design intent ensures that the packaging effectively communicates key information, such as brand identity and product features. When done correctly it helps convey the brand message clearly and consistently. Though brands and agencies put tremendous effort into design it is often a struggle to get printed results that match the design intent. With improvements in technology and tools there is a better way to approach design intent and the packaging supply chain. Order this paper to learn more.