January 29th -February 1st 2024
Join Color Management Group Expert Ron Ellis January 29th - Feb 1st (4 days) from 9am-1pm PST/12-4pm EST for an exciting seminar to unlock the power of packaging and control your brand colors.
Level up your brand's packaging game and achieve stunning results from design to print! Join us for this dynamic and insightful workshop led by Ron Ellis, an expert in optimizing packaging for success. Get ready to delve into the secrets of controlling color and achieving awesome and accurate design to print.
There will be limited seats available, so Register NOW!
Who Should Attend:
This seminar is ideal for anyone involved in the packaging process. Whether you are an industry veteran or a newcomer, this seminar will equip you with the knowledge and skills to elevate your brand's packaging to new heights.
Become a Packaging Rock Star!
Join us for a transformative seminar where you'll gain invaluable insights into design intent, prepress precision, print process excellence, and color control. Take your brand's packaging to the next level and leave a lasting impression on consumers. Act now and unlock the secrets to packaging success with Ron Ellis, your trusted guide in the world of packaging optimization.
Summary of What You will Learn:
Design Intent Mastery: Unleash your brand's true potential by understanding the significance of design intent during the design approval process. Learn how to visualize and see how the final printed product will appear while saving time and reducing approval and correction cycles.
Prepress Precision: Discover the critical prepress techniques that ensure your designs are flawlessly prepared for the printing process. Gain insights into file setup, image manipulation, and resolution optimization, enabling you to create print ready files and achieve impeccable results when the ink hits the paper.
Print Process Excellence: Dive deep into the world of printing and explore the various processes that bring your packaging to life. Learn how to choose the right printing techniques, substrates, and finishes as well as techniques to eliminate surprises and problems when your job hits the pressroom.
Color Control Techniques: Master the art of color management from start to finish. Understand how to maintain consistency and accuracy across design, prepress, and print, avoiding costly rework and ensuring your design intent is what the final product looks like.
Specifics of What You will Learn:
• Techniques / strategies for controlling color across a supply chain, starting with design and continuing all the way through print and production.
• How to precisely specify and communicate the color you want. With an accurate color specification, you can design color that can be printed, assure that suppliers know exactly what you want.
• How to control color with Adobe CC, design things that can be printed.
• The top ten tips for creating print ready files.
• Danger zones and problematic areas in print production.
• Basics of color & color measurement + how to communicate using language of color.
• How color management works and ways you can use it to visualize design and output.
• Understanding print, press calibration, and how production printing works.
• How to use a universal file format across multiple print methods
• What are print standards and how can you use these to your advantage.
• Differences and limitations of traditional and digital print.
• What’s possible with proof to press matching.
• Special tools and techniques for packaging production.
• Basics of print quality control.
• Develop a print quality program.
• Evaluating process and spot color reproduction.
• How to create realistic tolerances for print.
• How to evaluate press sheets and printed products.
• How to score and evaluate printed products.
• Examples of print quality programs, and how you can adapt these for your own use
The Color Management Group Consultant and Certified Instructor for this event is Ron Ellis. Ron Ellis is a consultant specializing in brand quality, color management, automation, and workflow integration. He has performed thousands of press calibrations and has conducted training and consulting for a wide range of customers in North America, Europe and Asia. Meet your Instructor: Ron Ellis. Ron will be accompanied by our newest CMG Consultant Member, Robb Frimming, who has spent his entire career working in the packaging industry.
Location of Seminar:
3 Perkins Way, Newburyport, MA 01950
Host Contact: Chris Kohler, Special Projects Manager
Please make sure to provide all of the attendee's contact information when checking out.
Minimum class size requirements must be met 1 week prior to workshop start date. There is a 20 person attendee minimum in order to hold this workshop. Please DO NOT make your travel plans until class size is confirmed, you will be notified via email. You will receive a full refund if minimum class size is not met and the class is cancelled. No refunds for cancellations within 1 week of scheduled class start date.
Control your Brand Colors: Techniques and Strategies for Packaging from Design to Print
Welcome and Ignite Your Packaging Powers!
Design Intent – The Big Idea - Unleashing Creativity for Maximum Impact
The design to print workflow – Making your design real
How to talk about and communicate color – Painting on substates
Print standards and packaging: Setting the bar
Designing to a print specification: Crafting your art
BREAK - Fuel Up for the Colorful Adventure Ahead!
Adobe Color Settings – Setting your aims
CSF, ASE, CXF – Master the toolset
Spot colors – Selection and design – unleashing vibrance
Visualizing the printed product – Designing what you can print
LUNCH - Savor a Delicious Meal while Dreaming of Your Print Triumphs!
Illustrator, Photoshop, Indesign and Acrobat – Tips for tools
Creating files that work for print – Prepress mastery
Top ten tips to create a print ready file – Secrets of file perfection
Examples of print ready file check lists – Blueprints for success
Danger zones – Avoid the print minefield
BREAK - Recharge Your Creativity Batteries!
Understanding the Production – Presses, calibration, and Process Control: Unveiling the Art behind the Scenes
Basics of color measurement – Using a color gps
Characterizing a print condition – The dna of print
Paper and Ink – Unleash the power the process
Calibrating traditional presses – Tuning potential
END OF DAY ONE AND OPTIONAL QA WITH INSTRUCTOR - Reflect on Your Journey
Quick Review - Refresh Your Memory and Prepare for the Next Chapter
Understanding the Production – Presses, calibration, and Process Control
A quick intro to color management – Use the magic of cms
Color management and transformations – From mess to success
Premedia actions and what happens to your file – Use file wizardry
Plate curves, color servers and print transformations – Tricks of file meisters
Break - Indulge in a Quick Break to Recharge Your Print Excellence!
Digital print attributes and opportunities – Use the digital revolution
Process control during the press run – Real time color control
Tips for press checks - getting the proof to press match – The art of potential
Strategies for spot colors – Boost the gamut
LUNCH - Feast on Inspiration and Let Your Print Excellence Soar!
Color Quality and Evaluation of Printed Products
Evaluating CMYK and spot color – Break the mystery of print
Tools for evaluation of printed products – Unlock secrets of the pressroom
Prioritizing quality criteria based on most important metrics – The art of perfect balance
How to create tolerances for print – Setting your standards
Designing control strips and color bars – Making it matter
BREAK - Recharge Your Print Energies for the Grand Finale!
What is a print quality program? – Learning what matters
Why print quality programs are needed – The quest for the best
Partnerships between suppliers and brands – Unite for better results
Example print quality programs – Inspiring journeys to warm you soul
Next Steps: Putting it All Together – Let’s Go!
Developing a Plan – Examples of greatness
What comes next! – Send it!
4:00 Conclusion: Thanks and thanks and thanks!
Bonus on-line session:
Problem Areas and Troubleshooting in the Packaging Workflow
A short session covering areas such as substrates, coating, lamination, visual mismatch, lighting, proofs and other problem areas.